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14 TOP SEO Strategy Tips for Casting a Wider Net with your Website

1. Search Engine Submission:

Does what it says on the tin. Submit your website URL to the following search engines. Google, Bing, Yahoo, MSN, Altavista, Lycos, Excite, Alexa, Alltheweb.

2. Blogging:

Blogging is one of the most powerful methods of promoting your company and business online. It’s current content, latest news, vouchers and coupons, top ten tips and unique excellent quality content. Engage your customers, pose thoughtful questions. Promote the blog in directories, and set automatic update pings to main blogging websites to get the message on the web. For more information on blogging, download our free bmseo blogapedia ebook to run a personal or business blog for beginners to experts.

3. Internal Cross Linking: “Page Flattening”

SEO website architecture can be improved by effective internal linking. It allows search engines to crawl through the website with ease, but also the website user to navigate around allowing them to access various pages of the website with an internal link structure. They also help to spread “link juice” around the website.

4. If you haven’t heard of Facebook, Twitter or Linkedin, get your head out of the sand and embrace the change. With tens of millions of users respectively with each, and growing by an astronomical amount each day, if you’re not on it, in it, sharing it, then get involved. Visit out iframes page to see how we can turbo charge your business page, and track users, customers and fans.

5. Rss Feed Submissions to Social Bookmarking Sites:

Merge the website RSS feed, and all media streams into one, then fire it all over the internet to RSS feed directories which will help generate traffic. For a full list of the top 70 (working) RSS feed sites click here and download it. For lists of directories follow this link.

6. Video Marketing:

Conversion goldmine, create a landing page with a call to action video, BUT a video which answers all of the potential customers questions in a short time leaving them with no seed of doubt that your service is the best suited. Videos can be fired around the internet to generate traffic and link juice. If you’d like to see what one of our videos can do for you, visit our Green Screen Marketing Video page for more information. Don’t say I didn’t tell you!

Submissions sites are: Youtube, Vimeo, Dailymotion, Kewego, Bussnet, Viddler, Photobucket, Metacafe, Break.com, myspace and revver.

7. Emailing List Setup and Automated Promotions:

If you’re not generating a list of customers to re-promote services, offers and new products, then you’re missing a trick. Give away quality content to keep the list alive, do not bombard people, just a periodic fortnightly/monthly email will keep customers happy and biting your hand off for more. Use mailchimp or aweber for optin forms and html newsletters. To see if this service is for you, visit out service page to get started.

8. For Ecommerce Sites: Shopping Network Submissions!

Get found, get free traffic with free listings by uploading via data feeds, direct uploads or an API. Google Product Search will transform your business sales and gives automatic branding. Other similar sites are Yahoo online shopping, MSN online shopping. Keep an eye on other major shopping websites to list products on.

9. Press Releases:

Useful tool for launching products to get an influx of traffic and visitors, but value of link is known to disappear after 30 days. Use Prweb, prleap, industry news and webwire.

10. Article Submissions:

Its like a fine wine, getting better with age. Sceptics won’t dip into the submitting articles area, but for those in the know, articles can rank for long tail keywords on their own! Submitt to Ezine first, then others afterwards. Others of note are Goarticles, Articlebase, and even ashelper to create an automatic submission tool. If you have created an article seed, I will always say there is nothing better than hand re-write, but tools such as contentboss and thebestspinner can aid the spinning process before manual completion.

11. Pay Per Click Ad Campaign:

The perfect way to advertise products on the web when the site is being optimised to get traffic organically. To see our case studies and subsequent money making campaigns visit us here. If you’re already running campaigns but, your budget is getting blown too quickly, clicks are too expensive, keywords and adverts aren’t converting, contact us to see how we can transform it into a profitable part of your business.

12. Forum Posting:

Start a topic of conversation to test markets and opinions. Listen to what competitors are doing. Beware of keyboard warriors posting derogatory posts with no justification. It’s a simple method of getting people to your site. Reply to peoples threads that allow your signature to hold links which are picked up by search engines.

13. Google Places:

A free business listing in Google related to the business address. This is easily optimised. If you don’t have one, apply for one here and watch the BMSEO video on how to add important keywords to show up in more searches.

14. Business Reviews:

Reviews in Google Places, Google +1, Facebook likes, pay with a tweet, Yelp!, hotfrog, superpages Yahoo! Local Listings, Citysearch, Insider pages, but also on business review sites such as Kaboodle and stylefeeder. But without re-inventing the wheel, getting on new websites as they launch such as Lovethis.com and recommending it. Never invent reviews, make use of satisfied customers.

Finally, this list is not exhaustive and is forever evolving so stay up to date and bookmark this page or optin in to the newsletter which is only post new developments in the strategy area.

Note: There are underhand tactics which competitors might use to damage reputation through blogging, ghost reviews and forum posting.


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